At a time of movement curbs and shuttered jewellery shops, digital gold sellers have reported a surge in demand. Despite competition from sovereign gold bonds and gold exchange traded funds, digital gold has found greater reach, thanks to its wide distribution via apps such as Google Pay and Paytm, and ticket size as low as ₹1. Demand for digital gold rose 40-50% amid the viral outbreak, said Sachin Kothari, director of Augmont Gold Pvt. Ltd, a digital gold provider.
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