Equity investing: Three behavioural biases to avoid when investing

Over the last 30 years, the equity markets have performed extremely well but you may find that some segments of your portfolio have not done that well. One of the major reasons could probably be buying and selling shares at just about the worst possible point in time. Often, the majority of the buy and sell decisions prove to be suboptimal because of irrational behaviours. One can learn to make better decisions. Yes, it is not easy but it is possible. To become a successful investor, one should recognise and avoid the following behavioural biases.

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