Retail investors tend to be attracted to the equity markets, not only due to the feeling of being part-owners of large companies but also because investing in equity shares can help beat the inflationary pressure by delivering a higher rate of return as compared to other havens. S&P BSE Sensex has generated more than 16% returns on an annualized basis over the past 42 years since its inception in 1978. However, the investments in stocks should be based on adequate research and conviction. Th ..