Typically, when a customer with a pre-existing disease (PED) tries to buy a health insurance cover, one of three things happens: His proposal is turned down; he gets the coverage but the PED is permanently excluded; or he gets it with a waiting period of two-four years. Last week Aditya Birla Health Insurance launched a revised version of its plan, Active Health Enhance, which offers coverage from day one for four PEDs—asthma, blood pressure, cholesterol and diabetes.
A few other insurers also offer products that give day one coverage for PEDs (see table). Demand for such ...
