News From Press ‘ICICI Pru Life witnessing renewed interest in ULIPs on back of buoyant equity markets’

‘ICICI Pru Life witnessing renewed interest in ULIPs on back of buoyant equity markets’

Also seeing increased demand for annuity products, says Chief Distribution Officer Palta

Source: BL Aug 25, 2021

n the post-pandemic world, ICICI Prudential Life Insurance has quickly adapted to the new normal, leveraging on technology and prioritising digital engagement with customers. In Q1 FY22, 95 per cent of new business applications were logged digitally, reflecting the ease of use offered by the company’s device agnostic digital platform, says Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance.

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