The best way to prepare for a difficult 2022

Every investor I meet these days is a business analyst. He wants to invest in the best, fastest growing businesses out there and not care a lot about the broader stock market. He is of the view that businesses which keep growing their profits and keep putting up impressive performances, will continue to have a good run on the bourses irrespective of what the broader stock markets are doing. There are two problems to this approach. First, the best businesses are seldom available cheap. Second, these stocks are correlated more to the broader stock market than what business analysts think.

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