The integration of technology and rapid growth of digital channels has helped the Indian mutual fund industry transform in the last few years. The industry today is miles ahead of what one could have imagined when it started taking root in India almost 30 years ago.
The Indian MF industry had to start from scratch by spreading awareness about mutual funds, creating the necessary channels and regulations for people to invest their money and educating them about the importance of this investment avenue. An entire attitude shift and change in perception has been brought about wherein the narrative has evolved from mutual funds being ‘Risky Hai’ to ‘Sahi Hai’.
