India’s life insurance story has reached an inflection point. An instrument that had severely low awareness until recently is slowly finding popularity among a larger population as the need for financial risk management has become glaringly clear. A new breed of life insurance customers has come to the fore – they are younger, more savvy with financial planning and expect simpler solutions to address their needs. As the insurance customer undergoes change, the need for spreading awareness regarding life insurance solutions has never been greater.
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