News From Press Can Bima Sugam disrupt digital distribution in India?

Can Bima Sugam disrupt digital distribution in India?

Source: Financial Express Nov 2, 2022

The Insurance Regulatory and Development Authority of India (IRDAI) has proposed setting up Bima Sugam, a direct-to-customer platform where insurers will sell insurance products to customers online. This online-aggregator business is expected to disrupt the insurance distribution business in India and is in line with the regulator wanting to digitise insurance distribution and level out the playing field for all insurers online.

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