Recently, on the sidelines of an industry conference, a senior official of the Securities and Exchange Board of India (Sebi) indicated that they are working on forming guidelines for ‘finfluencers’. This is critical in the light of the regulator’s observations on the proliferation of various ‘unregistered’ investment advisors giving unsolicited ‘stock’ tips across various social-media platforms, including Telegram, Facebook, YouTube, WhatsApp, and Instagram.