Direct mutual funds have completed 10 years in India this month. The reform of introducing a direct mechanism of low-cost investing is touted to be one of the most important changes that happened in the mutual fund industry since inception. The Securities and Exchange Board of India in September, 2012, came up with a circular that said, “Mutual funds/AMCs shall provide a separate plan for direct investments, i.e., investments not routed through a distributor, in existing as well as new schemes.” ..