The term "finfluencers" is currently popular among investors because these people offer advice on personal finance investments, including stock investments, over social media platforms. However, the reality is that these advisors are not officially registered or SEBI-registered advisors, which has led to various illicit practices being discovered. As a result, the Securities and Exchange Board of India (SEBI), the regulatory body, announced in December that it is planning to set up a framework to identify these financial advisers. Should you trust a social media influencer with your funds, let’s know from the industry experts.
