Life in the digital era is always moving, there is a deluge of notifications, tons of stuff to stream and listen to, constant alerts, and the ability to plan trips and vacations from home at the swipe of a button. As the times have changed, so have financial & insurance product offerings. The insurance industry has realized the need for embedding financial services into various insurance and bank products, which includes embedded insurance. This specific type of insurance has the potential to simplify the purchasing process for consumers, customize products, provide insurers with greater control over what they sell, and help drive a very ethical relationship with the end consumer.
