In the world of insurance, one size does not fit all. The need for customisation in insurance arises from the unique needs and budgetary limitations of customers. Everyone has their own challenges and aspirations, hence it is crucial to develop insurance plans that address their specific requirements.
For instance, a person with a larger family may require a specially curated plan that covers the medical coverage of all family members of varied age groups and need-specific add-ons such as OPD cover, pre and post natal expenses.