Financial influencers, or finfluencers, which have mushroomed on social media of late, exist due to gaps in traditional organisations, and financial education should be imparted from the school itself, according to mutual fund industry mavens.
“Finfluencers exist because of traditional financial organisations and setups; we left a gap,” said a mutual fund expert at the India FinTech Forum's (IFTA 2023) panel discussion on financial literacy held on November 1.