Indians have a very unique and personal relationship with gold. It is very common to gift gold on celebratory occasions and more importantly, purchasing gold during auspicious occasions like Diwali, Dussehra or Akshay Tritiya is a common practice in most Indian households. Interestingly, this practice cuts across social classes and levels of affluence. With Diwali round the corner, it is once again that time of the year that the allure of the yellow metal attracts one and all.
