Distributors flock to MFs as returns and flows improve, shows data

An improved showing of mutual funds (MFs) is helping the industry attract distribution talent at a brisk pace. The industry has onboarded a net of 11,600 individual distributors in the first seven months of 2023-24 (FY24) compared to just 5,555 distributors in the whole of 2022-23 (FY23), according to data from the Association of Mutual Funds in India.
Like most financial products, MFs also have significant reliance on individual distributors to sell their products, even as digital platforms are gaining popularity.

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