Do you know what ‘menu engineering’ means? I didn’t, till recently. I found out only after I was sent a social media post. It’s a subtle, yet pervasive, form of manipulation in a restaurant menu, which is structured in such a way that the guests are guided into ordering the most profitable items.
The layout and language of the menu are not primarily about design and aesthetics, but a carefully orchestrated deception. Highmargin items are strategically placed in spots where they are more l ..
