Gold has been historically seen as a secure and reliable asset. Every other household in India will have some quantity of gold and during times of economic uncertainty or inflation, gold retains its value, making it a preferred choice for wealth preservation by many investors. Gold is seen as a portable and reliable asset that can be easily liquidated during emergencies. Buying gold is a part of India’s savings culture. It’s a tangible asset that families accumulate over generations, often in the form of jewellery or gold coins. This affection for asset continues to shape both personal finance decisions and societal norms across the country.
India's wealthy opt for term insurance policies worth Rs 5-20 crore: Report
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