In the fast-paced world of high net-worth individuals (HNIs), investment choices extend beyond financial returns. They seek a blend of profitability, purpose and prestige. Understanding these sophisticated investors reveals the highly diverse nature of an HNI’s investment portfolio. From innovative tech ventures to sustainable initiatives, HNIs are increasingly drawn to opportunities that not only offer high potential returns, but also aligns with their future financial goals.
Key to long-term investing: ‘Time in the market’ more important than ‘timing the market’
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