In India, life insurance once sat in the cultural backdrop—something you politely acknowledged but rarely engaged with, like a distant relative you only saw at weddings. But digital advertising has changed the script. Post-COVID, consumers have grown acutely aware of financial vulnerabilities, and insurers evolved too with more agility, empathy, and creativity than ever. Today’s insurance brands have moved beyond selling policies; they tell stories, spark dialogue, and turn once-dry insurance talk into meaningful experiences.
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