News From Press Beyond fear: How GIC's pet-narrated campaign makes insurance relatable

Beyond fear: How GIC's pet-narrated campaign makes insurance relatable

Source: Adgully Jun 5, 2025

The General Insurance Council (GIC) of India has rolled out its latest nationwide campaign, ‘Achha Kiya Insurance Liya’, to communicate the importance of securing one’s valuable assets, whether health, vehicle, property, or livelihood.

Developed basis in-depth research that explored the key triggers and barriers influencing general insurance adoption.

Click here to know more

Like what you are reading?

Login to get instant access to this article and many other such articles on business development, success stories and industry updates.

Don't worry ... it's FREE!

Have a query or a doubt?
Need a clarification or more information on an issue?
Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

More articles you may wish to read

Jio BlackRock’s big bet: Can it disrupt India’s ₹72 lakh crore mutual fund market?

B30 locations witness surge of 27% YoY in assets at Rs 13.28 lakh crore in May: ICRA Analytics

Edelweiss Mutual Fund crosses Rs 1.50 lakh crore AUM, midcap fund surpasses Rs 10,000 crore asset size

India’s Insurance Penetration Below 5%: Perception, Not Price, Is The Hurdle, Say Experts

Irdai flags issues at 8 insurers over health master circular norms

New India Assurance gets ₹2,298 cr GST demand notice for 5 financial years

Looking to start SIP for your child’s future? Expert offers advice

Beyond the benchmarks: Why smallcap funds can outperform in long term

Edelweiss crosses Rs 1.5 lakh crore AUM, unveils Altiva SIF

Are advisors choosing small AMC funds only for returns?

Click to clap

Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.

0 Comment

Be the first to comment.

POLL

MORE POLLS

How will the US tariffs impact the Indian economy over one year?

Indian economy will be negatively impacted

There will be little or no impact on Indian economy

Indian economy will be positively impacted

EVENTS