Year 2015 saw assets under management (AUM) of mutual funds hit record levels despite unfavourable market conditions. But not all funds did well. For example, many large equity funds saw AUMs decline. While that number should be discounted for market movement, the truth is that investors were discerning about performance. Of 691 funds (equity, balanced and income), 285 had to concede a fall in AUM. But there were those that did exceedingly well; at least 52 funds grew AUM by more than Rs.1,000 crore in 2015.
A combination of consistent performance, distribution strength and market environment led to some funds getting far more inflows than others. Here’s a look at what worked to attract inflows in 2015.
