Very soon, you may see Amitabh Bachchan, Sachin Tendulkar, M S Dhoni or Virat Kohli promoting investments in mutual funds.
In a dramatic shift in its strategy to boost mutual fund investments in the country, markets regulator Sebi is seriously considering the option of allowing celebrity endorsement for the fund industry as a whole under trade body AMFI, a top Sebi official said. However, the regulator will not allow brand ambassadors for individual fund houses.
After a recent meeting between Sebi officials and top executives from mutual fund houses, the proposal to allow the industry to use celebrities was forwarded to the Sebi chairman.
