MFs, advisors persuade investors to link equity investments to goals

Mutual funds and wealth managers have figured a way out to reduce shuffling of equity scheme portfolios by investors in response to short-term swings in the stock market. Financial advisors are asking their clients to link every investment in equity schemes to a goal such as holidays or child's college education, while mutual funds are pushing products labelled as retirement or children's fund. Such investment strategies are aimed at encouraging investors to stay put for a longer period.

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