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  • News From Press Brands face higher costs for celebrity endorsements

    Brands face higher costs for celebrity endorsements

    Source: Livemint May 2, 2016

    Fashion photographer and film producer Atul Kasbekar, known for his Kingfisher Calendar shoots, has been busy making calls to lawyers after a parliamentary panel on Tuesday suggested that celebrities be held accountable for the brands they endorse.

    Kasbekar hasn’t been seeking advice for himself but for a bunch of celebrities managed by his company Bling Entertainment Solutions Pvt. Ltd. Among them are Bollywood actors Sonam Kapoor, Farhan Akhtar, Shruti Haasan and Vidya Balan, and cricketer Yuvraj Singh.

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