Rajiv Shastri, MD & CEO of Peerless Mutual Fund engages in a freewheeling interview with BW Businessworld on SIP’s, commission disclosure norms, robo advisors and more.
Peerless MF recently crossed the 1,000 Cr AUM mark - a great milestone, but there's still a long journey ahead! What do you feel are the key challenges that a relatively new AMC like Peerless faces in India faces while establishing itself? How do you compete with the big brand AMC's in attracting investor capital?
We are more focused on our mix of assets rather than the total number. What enthuses us is the fact that more than half are assets are from non - liquid schemes, which is where our focus has been for the last couple of years. The key challenge for us, as for other relatively new AMCs, is recognition and acceptance in a marketplace dominated by the larger AMCs. This takes time and the discipline to remain focused on investor benefit, along with the wherewithal to bear the financial cost that comes along with this. If these essential elements are present, then we are more than capable of competing with the biggest names since it isn't about size anymore. The marketplace is a mature one and fully capable of looking beyond size. It is able to capture the essence of our efforts in a lucid manner, and reward us for doing the right thing consistently.
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