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  • News From Press With tortoise as logo, Parag Parikh AMC keen on winning through long-term bets

    With tortoise as logo, Parag Parikh AMC keen on winning through long-term bets

    Source: Hindu Business Line Jul 9, 2016

    Parag Parikh Financial Advisory Services Mutual Fund (PPFAS AMC) has an unusual logo – a tortoise. Now, when you have companies talking about speed, agility, flexibility and such other fictitious attributes, it seems rather brave to opt for the logo of an amphibian that is associated with the opposite of the aforementioned qualities. But remember the old fable where the tortoise beats the more fancied hare – that the slow and steady wins the race? The logo reflects that aspiration and is meant to convey the attributes of longevity. 

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