The mutual fund regulator has made several investor-friendly moves, which haven't gone down well with the distributors and advisors as most of these steps have shrunk their pie of commissions. But there is a set of advisors who failed to bog down to the blow and made these regulatory measures an opportunity.
So, instead of withering down to the direct plans heat, which have been offered on the Indian mutual fund landscape for more than three and half years now, advisors are packaging the convenience of the online investing along with hand holding on selecting the right fund on this very direct investing route that was introduced by regulator Securities and Exchange Board of India (Sebi) in January 2013.
