Online trading and investment service providers such as Upstox, Tavaga and Zerodha are driving automation into the personal finance space, guiding users to potential options they can invest in based on their risk portfolio.
These startups are increasingly looking at making investment a seamless process for the end user, mainly millennials and those grappling with learning how to make smart investments. Upstox, which plans to launch its investment app Upstox Invest in August, has fou ..