Insurance companies had discovered it long time ago. Mutual funds are now catching up with the trend. Marketing investments based on goals can attract more investors. There are at least four child plans that are pending with the Securities and Exchange Board of India (Sebi) for approval — Reliance Children Fund, SBI Children Benefit Fund, DSP Black Rock Children Gift Fund and Mahindra Mutual Fund’s Bal Vikas Yojana. “Not many individuals understand manufacturers’ categorisation of identifying the product with the investment mandate.
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