Mahindra Asset Management, part of the $17.8-billion Mahindra Group, plans to tap the growing wealth in the rural and semi-urban markets in India hoping to draw from the experience of its parent company which has financed tractors and commercial vehicles for the past two decades in these segments.
Mahindra is the 44th company to get a licence from the Securities & Exchange Board of India (Sebi) in a crowded market which is restricted by its reach and low margins. The company's CEO A ..