Recently, a mobile messaging application (app) tweaked its privacy policy to share user data with a social media platform, which had acquired the app. The digital world expressed apprehensions over this on various online discussions as the app was possibly passing on user data (email, phone number and even GPS coordinates) to the social media company. The latter, like similar platforms, drives revenue through online advertisements. Consequentially, users became worried that the messages exchanged would be read and perhaps even analysed.
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