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  • News From Press Expert speak: Benefits of buying insurance online

    Expert speak: Benefits of buying insurance online

    Source: Livemint Nov 9, 2016

    e-Commerce has impacted our consumption habits in many ways. Financial products, including insurance, too can now be bought online. Experts’ view on development of this trend in the insurance sector.

    SUBRAT MOHANTY
    Head-marketing and sales, Bajaj Allianz Life

    A typical online customer is aware of her needs and has been taking informed decisions. The norm helps us in reaching out to customers in a cost-effective manner. The only drawback for any e-commerce transaction is the lack of personal touch. Insurance has always been sold face-to-face and involves consultation. But customers have evolved and are comfortable to research and buy online.

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    1 Comment
    Prashant Shah · 7 years ago `
    Well well the customer are well aware of the needs is the funniest statement i have ever heard. All the bombarding of so called "Advise" on TV channels and articles and online information does not make a customer well aware of the need. The products offered online is just cheap and are not what the client NEED which is a right Advise after a need analysis which online aggregators or online insurance selling company's fail to do. Agents do the need analysis saperately of each clients and suggest products as per their needs. What online insurance does is to leave the famliy of the insured (if the insured member die) in limbo of getting the claims themselves. And IRDA does not show claim ratio saperately i.e. Maturity claims - Surrender claims - Rider claims - Death claims - online death claims. If these claim ratios are shown saperately, the real claim ratio will come out in open and not even one person will buy a policy online. Web aggregators only sell the policies and earn commissions but do not give any service when it comes to claims or any other services like changing nominee or address.
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