e-Commerce has impacted our consumption habits in many ways. Financial products, including insurance, too can now be bought online. Experts’ view on development of this trend in the insurance sector.
SUBRAT MOHANTY
Head-marketing and sales, Bajaj Allianz Life
A typical online customer is aware of her needs and has been taking informed decisions. The norm helps us in reaching out to customers in a cost-effective manner. The only drawback for any e-commerce transaction is the lack of personal touch. Insurance has always been sold face-to-face and involves consultation. But customers have evolved and are comfortable to research and buy online.