Taking the common man’s money meant that we had to be sure it works

The largest equity-oriented fund in the mutual funds industry by assets under management, not so long ago was only at a size of Rs250 crore. Today, at over Rs16,000 crore, ICICI Prudential Balanced Advantage Fund’s is a growth story that Nimesh Shah, managing director and chief executive officer, ICICI Prudential Asset Management Co. Ltd, is passionate about. Shah believes this concept has the potential to become bigger than the equity category for the industry collectively. 

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