In a move to popularise mutual funds, the capital market regulator Securities and Exchange Board of India has been pushing hard for reforms. In December 2015, SEBI chairman UK Sinha proposed to allow online marketplaces like Flipkart and Snapdeal to sell MF units. But these measures could potentially deal a blow to distributors, especially online players, whose source of revenue is from the transaction fees and commission they charge investors. iFast Financial India, Fundsindia, MyUniverse and Scripbox are some of the pure-play online MF sellers. But are their livelihoods in jeopardy?
