Asset management companies (AMC) are trying to make the most of the ongoing tax-saving season. To attract investors towards their equity-linked savings scheme (ELSS), AMCs have booked top search slots on popular search engines and social media websites. Besides, they are also promoting their schemes on their own websites. Industry players say they expect highest-ever mobilisation through online channels. They say that the easing of KYC norms and streamlining of their websites and mobile applications make subscription to such schemes a five-minute affair.
