Common Services Centres (CSCs) which were set up to act as a one-stop shop for delivering all electronic services to rural India are yet to take off as a large channel of insurance distribution. While insurance companies have developed specific products for CSCs, the sales numbers have been low. Insurance companies shall develop insurance products to be marketed exclusively through the CSC model and file such products with the insurance regulator for approval. According to the Insurance Regulatory and Development Authority of India (IRDAI) norms for sales through CSC, the sum assured for these products cannot exceed Rs 2 lakh, except for motor insurance. Products approved for the CSC model can be marketed only through the CSC Model.
