When TS Vijayan took over as Chairman of the Insurance Regulatory Development Authority of India in February 2013, the industry was combating low premium growth and high customer grievances. Four years on, premiums for both life and non-life insurers are growing at a healthy pace, primarily because the distribution touchpoints are at an all-time high. Distribution gains Back in 2013, the insurance industry's key challenge was distribution. Insurance agent attrition was high while brokers were primarily selling corporate products. With banks having exclusive tie-ups with their group insurance companies, the number of touchpoints for customers to buy products also low.
