For the first time in its history, Insurance Regulatory and Development Authority of India (IRDAI) is turning to radio stations to promote insurance as a product among masses. Beginning February 20, IRDAI has launched an insurance awareness campaign, in the form of radio jingles, for a period of six months. Here, not only the All India Radio (AIR) channels are being targeted but even the private radio channels. Fever 104, Suryan FM, RED FM, Radio City and Radio Mirchi will be playing ads in smaller towns as well as cities. In the initial phase, Hindi, Tamil, Telugu, Malayalam and Kannada will be used.
