Several mutual fund advisors say that most investors who are signing up for Systematic Investment Plans (SIPs) these days are in their 20s. They attribute this to growing awareness among young investors about the benefits of investing in mutual funds through SIPs and their familiarity and ease of using technology.
"SIP count is going up with each passing day and now stands at a record level. I receive a lot of calls, mostly from the younger lot, say, people in their 20s," says Mukesh Gupta.