There is very little that can make one feel better after a death in their family. The support and company of family and friends can go some way in mitigating the feeling of abandonment that comes with the loss. However, with the rise in nuclear families and faster-paced lives, relatives who once stayed for as long as 14 days now leave in three days, observes Jitin Paul, CMO, Bharti AXA Life Insurance. In his job, he has met a few claimants, women, who needed professional support in such situations, and this led to their offering a grief support programme.
The service is free to Bharti AXA’s customers. A psychologist with over 15 years of experience is available to counsel them on the phone. Bharti AXA is planning to make this available as a face-to-face service as psychologists recommend it, says Paul.
