More mutual fund investors are opting for direct schemes considering lower costs compared with that of indirect schemes. Increasing financial literacy is also helping investors to take informed decisions and invest in fund schemes directly without help of intermediaries.
The share of assets under management (AUM) of direct schemes increased to 14% at the end of March 2017 quarter from 4.2% in the March 2014 quarter, according to data from Value Research, an online mutual funds research firm.
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