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  • News From Press Sahi Hai needs some more

    Sahi Hai needs some more

    Source: Mint May 31, 2017

    Questions around effectiveness of the recently done mutual funds Sahi Hai campaign came up as I watched its videos while trying to get my son to finish his milk. Drinking milk is important, I implored for the nth time. “Why, why, why,” he responded and instinctively (exasperated by this daily ordeal) I said, “Because milk sahi hai(it is the right thing).” An equally exasperated child didn’t calm down and retorted with another, “Why”. Of course, that led to more detailed explanations about the benefits of milk but also led me to think, is Sahi Hai a good enough explanation for mutual funds, if it isn’t for milk?

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