Axis Mutual Fund has been on a roll with an amazing journey since its launch in 2009. Starting from scratch in 2009 when it entered the Indian mutual fund industry as the 40th fund house, Axis Mutual Fund has grown to become one among the top 10 players in the industry after clocking AUM of about ₹63,600 crore as of June-end this year.
Chandresh Nigam, Managing Director & CEO, Axis Asset Management Company, shared with BusinessLine some of the mantras behind the success of this fund house. Excerpts:
What are the main factors contributing to this growth and success?
It is our differentiated approach, both on the investment side and customer engagement side, that has brought us to the top 10. Whether it be of products that we have launched, the communication that we have adopted or the investment style, we have been different. From within the organisation, we have introduced the right investment style and processes to deliver good returns.
