We ask the experts whether open architecture in insurance distribution (where distributors can sell products of multiple insurers) will bring greater efficiencies or will it be counterproductive
Kapil Mehta, co-founder, SecureNow Insurance Brokers
Open architecture is good if two conditions are met. First, it should operate at the point of sale, where choice is presented to customers. Second, the salesperson should represent the buyer and not the insurer. These two conditions are not properly met.
Corporate agents can sell multiple insurers’ products. At the aggregate corporate level, this condition is fulfilled but at the sales level, only one insurer’s products are offered, making open architecture break down where it matters most—the front line. The purpose then, to partner with multiple insurers, is to negotiate better terms rather than offer choice.