World over various bastions of traditional financial services are getting challenged by new-age Fintech models. Be it payments, lending, credit checks or wealth management – every aspect which was hitherto considered a forte of large financial institutions is facing disruption.
Personal finance is one such space which has been a long cherished domain of banks with large distribution muscle and captive client base. Banks rule the roost here followed by large NBFCs and local distributors rooted in every nook and corner of this country.