The MFD community is still mourning the loss of Achuthan, a renowned MFD known for his unique way of selling mutual funds in rural India. He hailed from a small village in Thrissur district, Kerala and is survived by his wife, daughter and son. He was an active member of the Kerala Association of Independent Financial Advisor (AIFA) and was much admired by his peers.
Cafemutual was honored to have Late Achuthan at the CIF 21, where he shared his inspiring story with Sunil Subramaniam, MD, Sundaram MF. Late Achuthan catered to financial needs of villagers in Thrissur district by moving in an auto-rickshaw. His mobile office reached their doorsteps with mutual funds and other financial products. This inspired Sunil to confer upon him the title of ‘Mr Swiggy of the MF industry’.
Here are some of our key takeaways from the session that will be cherished for life:
- Stay in constant touch to create happy clients: Late Achuthan managed to travel through the small roads in an auto-rickshaw, which was also well-equipped to combat rough weather conditions. He overcame all hindrances to stay connected with his clients. He believed that regular meetings create happy clients.
- Speak clients’ language: Since Thrissur is situated in the border of Tamil Nadu and Kerala, Achuthan had brushed his language skills and was able to interact with his clients in Tamil and Malayalam. He believed that people understand financial concepts if it is explained to them in simple and easy language.
- Every client matters: Just as drops of water make an ocean, every client contributes to MFD’s AUM. By winning the trust of small investors, he created an impressive AUM of more than Rs 50 crore that he handled with immense enthusiasm and commitment. He believed that every client matters and they should not be subject to any differentiation.
Every bit of the conversation was motivating and revealed late Achuthan’s modesty. You can relive some of these precious moments by clicking here.
