According to data provided by the Insurance Regulatory and Development Authority of India (Irdai), there were 44 insurance marketing firms as of last month. These firms are a new channel of distribution for the insurance industry and were launched last year.
What can it sell
An insurance marketing firm is an entity registered with the Irdai, which works like a market place for financial products and can also sell insurance products. As per regulations, it can sell products of two life, two non-life and two health insurers.
