Mutual fund distributors and independent financial advisors (IFAs) are betting big on systematic investment plans (SIPs) and promoting the tool to build a sustainable business model. "We have been advocating SIPs and it will help us sustain our business too," said Padma Kamble, an IFA from Kolhapur. SIPs are an investment vehicle offered by mutual funds to investors, allowing them to invest small amounts periodically instead of lump sums. The frequency of investment is usually weekly, monthly or quarterly. A slew of advisors have realised that SIPs are a good way to grow business. Harish Mehta of Mehta Investments has 8,000 SIP accounts and believes that every IFA must persuade their clients to invest through SIP. "SIP have played a very pivotal role in building my AUA [assets under advisory]," Mehta said.
